As you can see a digipak consists of the CD itself, usually some form of picture of the artist, the name of the single/album and other information to do with the CD.
As you can see here, this is one of Adeles digipaks and she, as well as many other artists use a large picture of themselves to advertise the CD. I think that I too will use a large picture of the artist, that is alluring for the audience.
Laura Mulvey came up with the idea of the Male Gaze Theory. She claims that the media makes women seem sexual and more appeling to men by dressing them down and doing their make-up up. She says that people will be more likely to be interested in something if there is a picture that gets them excited.
I may use this idea for my digipak because I think that it will come across more appealing to my audience.
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