"Outdoor, indoor lighting can look false and outdoor has a nice atmosphere and is suited to almost any song
Depends on the genre of the music, however an entire video in black and white/sepia might be less interesting than one in colour
I think that a story line going on at the same time is something for the viewer to follow and enjoy; gives you something to actually watch."
"Outdoors, indoors is boring.
Bright Colours
Story line, just watching them sing is boring, much like the x factor"
"Prefer a story as watching someone just signing is boring
Loved aha take on me from 80s this helped to change the way videos were done plus I loved the lead singer, and wanted to be the girl in the video"
"I think that at least having two storylines is very important and even if there isnt two stories as such there is two strands.
I wouls say that at the moment my favourite music video is by Benjamin Francis Leftwich - Atlas Hands. I would say it is because it is simplistic and yet has its own style and is rather edgy.
I don't really have a prefference however all of the options are effetive for certainthings, by using only one however it could be boring.
Bit of both two strands would work with this."
"Unusual videos where they have a storyline that you can follow as you get gripped and want to watch till the end. These stand out to me far more than simple ones with no storyline as you tend not to watch them for any other reason than for the song.No preference on colour or location as its dependant on the song that the video is for; as long as it suits. I think a mixture is good as I like to see the band but i also like a storyline to make it interesting."
"What do you think of music videos with more than one story line? I think they are interesting, but might be a bit unclear of confusing
Favourite ever music video? Why? Lazy song, I like the simplicity... and the chimps."
"Outdoor or indoor videos? Why? I like a bit of variation, but if had to choose, outdoor, the lighting is usually a bit brighter
Bright colours, black and white, sepia, other? Bright colours FTW- just more fun and attractive.
Being able to see the artists singing the whole time or a story line of other people? Why? I think seeing a story line is more interesting."
"I enjoy something i can follow so i prefer to watch a hero or a couple, something romantic with a twist, gripping and compelling at the same time; otherwise the story is boring. I prefer to watch female artists as the idea of male gaze is relevant to me.The colour is never usually something i look at, but if i had a preference it would be Black and White, the video has more of an impact on the viewer and can sometimes come across more emotional and therefore i get more attached to it.
I prefer to have the singer being the person involved in the story line for example Drunk by Ed Sheeran."
As you can see, my focus group have outlined that they enjoy mainly videos that are filmed outdoors, this is one thing that my video is full of, every piece of footage I filmed was done outside as I felt it went well with the feel of the song.
Nearly all of them said that they enjoyed music videos with more than one strand or with a story to follow is they find it gripping. This is definately something I have managed to do as i have two strands going the my entire video and one thing I think will make viewers want to watch the video more.
My focus group have also sad that they liked simple videos, in some ways I think that my video may have a bit too much going on at times, but then I think that is balanced out by the calmness of the video and the way there is a lot of peaceful footage of the artist singing. However over all I think I have stuck well to what my focus group like to see in music videos, and I hope that they enjoy the video.
To link my video with videos that the focus group said they liked, here are a couple of their favourites.
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