Best known for her essay 'Visual Pleasure and Narrative Cinema'
One part of her theory suggests the 'male gaze theory', this is based on the assumption that the majority of the male audience will be drawn in to something, if it is visually pleasurable, such as attractive women in music videos. This is highly believable as if you are to watch a large group videos, a lot of them will have women dressed up in an enticing manner.
The other part of her theory suggests that women are only portrayed as one of two possibilities. Either a ' virginal innocent charater' or a 'sexy whore'. Mulvey calls this the 'virgin/whore dichotomy'
Here are a few examples of videos in the official top 40 at the moment. As you can see all of them confirm the Mulvey theory as all the girls are dressed up in a 'sexy' way.
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