In advertising a Target audience is a specific group of people within the general public, at which the marketing message ( in this case a music video) is aimed at.
This audience can be made up and formed by a range of people, for example age and gender.
Deciding who your target audience is is very important, as you do not want to market a particular product to one category, if the actual audience whom will be interested, will not be attracted to the advertising.
For my music video I must decide on a genre for my video, and from there research who my target audience will be. That way I am able to design everything to be appealing to that specific group.
For example, if I chose to do a classical song, my target audience would be men and women of the older generation, as they would have grown up with those artists, therefore I do not want to create an upbeat, urban video.
From here I must choose my song soon and possibly put out a questionnaire to discover my target audience.
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