Here is a list of the relevant items that i may need in order to create my music video.
Digital Video Cameras
In order to create my music video I require a digital video camera. I will use this to film my entire video, unless I use stills, in which case I will use an ordinary digital camera.
Tripod
I will be using a tripod throughout my filming to get a more stable shot rather than using a hand held approach. With a tripod I will be able to leave one camera standing still getting a constant angle and shot of what is happening. And then if I need to, I can use another camera to get close ups and other bits of footage.
Microphones
The microphone will be used more as a prop, rather than used to record/listen to the music. I will shoot some of my video with a microphone simply to make the video look more realistic.
Lighting
At the moment I am unsure about what sort of lighting I will use and to what effect I will use it too, as I am still unsure aboutmy song. However I know that I will use some form of lighting, and possibly black and white, as I like the effect it gives.
Green Screen
I am also a bit unsure whether or not I will need to use the green screen, but if I do it will be my main singer/singers with a different background imported in. I can do this using adobe premiere elements, the software we use to put our video clips together.
Stands/stage
Again, depending on how I choose to have my singer, I may use a a staging, especially if I choose to continue with my orginal idea for the video.
CD Player/ Other audio player
I will be using a CD player in the production of my video, so that the singer can hear the music and sing it in time, which will help me to lip sync later.
Computer
I will be using a computer throughout the entire production of my video, to upload footage, as well as editing videos and putting them together.
Still cameras
I will use both still and hand held cameras to get a different view and effect on the videos,
Friday, 28 October 2011
Audience Questionnaire
Age?
Gender?
Location?
Questions on what music vidoes they like and why? (1-3)
Do you prefer male or female artists? Why?
What do you think of videos with more than one story line?
Your favourite music video ever, and why?
Questions on what they may like to see/enjoy seeing in a music video and why?
Bright colours or colour effects such as back and white/sepia?
Outdoors videos or indoors videos?
The artist singing or story lines of other people (actors)?
(When i have chosen a song I will complete this)
Multpile choice/ open question
create charts of results
Gender?
Location?
Questions on what music vidoes they like and why? (1-3)
Do you prefer male or female artists? Why?
What do you think of videos with more than one story line?
Your favourite music video ever, and why?
Questions on what they may like to see/enjoy seeing in a music video and why?
Bright colours or colour effects such as back and white/sepia?
Outdoors videos or indoors videos?
The artist singing or story lines of other people (actors)?
(When i have chosen a song I will complete this)
Multpile choice/ open question
create charts of results
Focus Groups and analysis of results
For my focus group I have created 5 questions each of which I will ask to different people and using their responses I will take this on board and use i towards making my music video as good as it can be, consulting my focus group all the way through.
Here are my 5 Questions:
And here are their responses:
Matt Prowse
Here are my 5 Questions:
- The basic plan for my music video is for it to have 2 strands, one of which will be of my artist singing, and the other will be the story of the video portrayed by actors. What do you think about it?
- What is your favourite genre of music and why?
- Is there anything that you hate to see in music videos and why?
- Where do you think would be a good location to film such a music video?
- Do you prefer solo artist or band's music videos?
And here are their responses:
Matt Prowse
- I think it would work well, it will help the video be explained.
- Club/Drum and bass because it is more my generation and it is the sort of music we like to dance too, I find that the lyrics are easy to relate to and that makes it more enjoyable.
- I hate to see sadness and violence in videos, I don't see the point in putting violence in a video, unless ofcorse it is to raise awareness. I think it makes the videos depressing as well as giving off bad vibes and can easily be seen as influencing young children to be violent too.
- If you choose Adele, which I know you are unsure about then I think that a rainy location would go well, it would give the right atmosphere for the lyrics.
- I prefer solo artists, as it is one person that you can relate to and form a closer relationship with over time.
- I like the idea of it, just concerned it might become a bit boring.
- Alternative music is my favourite genre as I quite simply think it sounds good, I like the sounds they produce and find that I can listen to the same songs and not get annoyed with them over time.
- I don't like to see pink girly things, but that's just personally because I'm a guy, there is nothing wrong with it otherwise. I also don't like to see American punk rock type videos, as I find them fake and feel that they are trying to be something else, its stupid.
- Outdoors somewhere.
- I prefer bands as I enjoy the variety of instruments used and the sounds they produce, I also like to hear the contrast in the voices when they sing.
- Thats my favourite type of music video- done right i think it could be very good.
- Classical/ orchestral, because it calms me and makes me feel relaxed and think about things, I enjoy other music too, but I find that classical is a way to unwind and relax.
- I dont like to see racist things, with a large amount of one ethnic group, I think it is disrespectful.
- On a stage, performance area.
- I like bands more than solo artists because they seem to have a bond that I dont feel with solo artists.
- Personally i prefer seeing one artist/band on stage and just watching them in a music video, but it think for the song, it could work well.
- I love rock music because it has a great beat to dance to and you can relax and lose yourself in it.
- (Michael Jackson- Earth song) This is the only video that has ever really affected me, it shows animal cruelty and I think it is horrible.
- Outside in a large field with lots of space, and maybe vary it.
- I like bands the most as I enjoy seeing their wide range of talents expressed through their songs.
Wednesday, 19 October 2011
Conventions of a music video
Camera shots
There are a number of different shots used in media, each create a different effect on what is happening or to give a range of perspectives. For example,
Extreme Wide Shot (EWS)-The view is so far from the subject that he isn't even visible. Often used as an establishing shot.
Very Wide Shot (VWS)- The subject is visible, but the emphasis is still on placing him in his environment.
Wide Shot (WS)- The subject takes up the full frame, or at least as much as comfortably possible.
Mid Shot (MS)- Shows some part of the subject in more detail while still giving an impression of the whole subject.
Long Shot (LS)- Same as an establishing shot.
Medium Close Up (MCU)- Half way between a MS and a CU
Close Up (CU)- A certain feature or part of the subject takes up the whole frame
Extreme Close Up ( ECU)- Shows extreme detail.
Two Shot- A shot of two people, usually at a MS.
Over The Shoulder Shot- (OSS)- Looking from behind a person at the subject.
Point Of View Shot ( POV)- Shows a view from the subject's perspective.
Weather Shot- When the subject is the weather.
- Music videos usually include lots of long shots, Close ups and Mid shots. This is to put emphasis on the artist, location and emotions. In a music video a close up is also commonly used to show the lyrics of the song and follow the lip movement.
Camera movement
In music videos the camera movement usually has two roles, one is to show the movement of the band/artist, and the other is used to shoot the video if it has another story line. The movement of the camera usually consists of tilts and pans which are used to give a different look and light/dark effect on the video.
Mise-en scene
Mise-en scene literally means, what is in the shot. At any point in a film, music video or TV drama you can stop the viewing and see what the mise-en scene is. It consists of colours and the effects that they give, lighting, props, actors, clothing, design, where they are and acting. All of these things make up what we see, and each of them have been put there for a reason to cause an effect or sub-consciously think something.
Editing
There are a number of ways to edit a movie or a music video and they all give a different effect. In music videos however th 'jump cut' is the most common form of editing, as it enables the video to quickly jump to a different part without delay. Although for our music videos we may also use editing such as 'fade' and 'dissolve' which also gives us a different form of cutting, perhaps a more gentle approach.
Lighting
The light in a music video is all down to setting the mood of the video. There are a number of different effects used in music videos to give a different feeling. The lighting can be made darker or lighter, depending on how the current mood is. Black and white as well as sepia can also be used for different effects, sometimes to show the past/future. And finally coloured lights can be used to create a different effect or set a particular mood.
Sound
In a music video, the main sound will be the music and the lyrics, it is not very likely that any other sound will be put in, excpet if the video has a conversation or sounds such as birds or cars dubbed in to set a scene.
Props
Props are specific objects used in a scene, they can be anything from a microphone to a car. They halp make the video look more realistic, rather than having a plain video with nothing happening.
Costume
The costume helps us to identify the genre of the music video, and has an influence on the whether we as the audience are atracted to the song. For example if they are wearing casual clothes that we too would wear, then we can relate to the video easier.
http://www.slideshare.net/jamsjamsjams/conventions-of-music-videos-2935597
I also used this website to help me and then explored it, finding that it contained alot of useful information. http://www.mediacollege.com/home/
There are a number of different shots used in media, each create a different effect on what is happening or to give a range of perspectives. For example,
Extreme Wide Shot (EWS)-The view is so far from the subject that he isn't even visible. Often used as an establishing shot.
Very Wide Shot (VWS)- The subject is visible, but the emphasis is still on placing him in his environment.
Wide Shot (WS)- The subject takes up the full frame, or at least as much as comfortably possible.
Mid Shot (MS)- Shows some part of the subject in more detail while still giving an impression of the whole subject.
Long Shot (LS)- Same as an establishing shot.
Medium Close Up (MCU)- Half way between a MS and a CU
Close Up (CU)- A certain feature or part of the subject takes up the whole frame
Extreme Close Up ( ECU)- Shows extreme detail.
Two Shot- A shot of two people, usually at a MS.
Over The Shoulder Shot- (OSS)- Looking from behind a person at the subject.
Point Of View Shot ( POV)- Shows a view from the subject's perspective.
Weather Shot- When the subject is the weather.
- Music videos usually include lots of long shots, Close ups and Mid shots. This is to put emphasis on the artist, location and emotions. In a music video a close up is also commonly used to show the lyrics of the song and follow the lip movement.
Camera movement
In music videos the camera movement usually has two roles, one is to show the movement of the band/artist, and the other is used to shoot the video if it has another story line. The movement of the camera usually consists of tilts and pans which are used to give a different look and light/dark effect on the video.
Mise-en scene
Mise-en scene literally means, what is in the shot. At any point in a film, music video or TV drama you can stop the viewing and see what the mise-en scene is. It consists of colours and the effects that they give, lighting, props, actors, clothing, design, where they are and acting. All of these things make up what we see, and each of them have been put there for a reason to cause an effect or sub-consciously think something.
Editing
There are a number of ways to edit a movie or a music video and they all give a different effect. In music videos however th 'jump cut' is the most common form of editing, as it enables the video to quickly jump to a different part without delay. Although for our music videos we may also use editing such as 'fade' and 'dissolve' which also gives us a different form of cutting, perhaps a more gentle approach.
Lighting
The light in a music video is all down to setting the mood of the video. There are a number of different effects used in music videos to give a different feeling. The lighting can be made darker or lighter, depending on how the current mood is. Black and white as well as sepia can also be used for different effects, sometimes to show the past/future. And finally coloured lights can be used to create a different effect or set a particular mood.
Sound
In a music video, the main sound will be the music and the lyrics, it is not very likely that any other sound will be put in, excpet if the video has a conversation or sounds such as birds or cars dubbed in to set a scene.
Props
Props are specific objects used in a scene, they can be anything from a microphone to a car. They halp make the video look more realistic, rather than having a plain video with nothing happening.
Costume
The costume helps us to identify the genre of the music video, and has an influence on the whether we as the audience are atracted to the song. For example if they are wearing casual clothes that we too would wear, then we can relate to the video easier.
http://www.slideshare.net/jamsjamsjams/conventions-of-music-videos-2935597
I also used this website to help me and then explored it, finding that it contained alot of useful information. http://www.mediacollege.com/home/
Friday, 14 October 2011
Audience Theories
The hypodermic syringe theory
The hypodermic syringe theory suggests that we as the public are easily sucked into the media and media devices. It states that when we watch things on the news/ TV/ films, or play video games, they can take an effect on us and make us act differently according to this. The idea of it being a 'syringe' theory is that it suggests the media topic is injected into us and takes immediate effect in our minds, then continues to play in our minds afterwards.
Two-step flow
The two-step flow theory suggests that media can be spread to the audience by word of mouth and advertising. Once someone has seen/used/watched some kind of media, they will continue to talk about it and tell people about what they have seen, the people they tell will then want to watch/play/see it and it will continue so on. It also suggests that once one person has seen an advert of any kind, they will then tell friends and family about what they have seen, and people will then want to see it for themselves. This is how some forms of media are spread and known to the public.
Uses and gratifications
Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people.It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications.
The hypodermic syringe theory suggests that we as the public are easily sucked into the media and media devices. It states that when we watch things on the news/ TV/ films, or play video games, they can take an effect on us and make us act differently according to this. The idea of it being a 'syringe' theory is that it suggests the media topic is injected into us and takes immediate effect in our minds, then continues to play in our minds afterwards.
Two-step flow
The two-step flow theory suggests that media can be spread to the audience by word of mouth and advertising. Once someone has seen/used/watched some kind of media, they will continue to talk about it and tell people about what they have seen, the people they tell will then want to watch/play/see it and it will continue so on. It also suggests that once one person has seen an advert of any kind, they will then tell friends and family about what they have seen, and people will then want to see it for themselves. This is how some forms of media are spread and known to the public.
Uses and gratifications
Uses and Gratifications Theory is a popular approach to understanding mass communication. The theory places more focus on the consumer, or audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people.It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives. The theory also holds that audiences are responsible for choosing media to meet their needs. The approach suggests that people use the media to fulfill specific gratifications.
How do audeinces access music videos? Where can they be seen?
•There are a number of ways that the audiences can watch a music video, whether it is old or new.
•One of the most popular ways these days is to watch it on YOUTUBE, I find youtube is very useful as it has almost everything, including the brand new videos. Millions of users watch youtube as the videos are easily accessible.
•Another way is to watch music channels on the TV such as; MTV, VIVA, and special time slots when the top 40 countdown and other chart shows are on the TV.
•Snippets of music videos are shown on adverts between TV shows if it is a new video and they are trying to advertise it.
How much money is usually spent on the average music video? Have any been made very cheaply or are there any that have had huge budgets?
•According to research, an average, fairly low budget music video would cost a minimum of £50,000. However this can go anything up to $500,000 or even more. For example, Michael Jackson’s music video for scream cost $7,000,000 to make. It really does depend on how well known the artist is, a new artist/band will not have a very large budget to spend on hiring all of the crew to create a video quite as large as Michael Jacksons. ( look on my blog to watch Michael Jackson’s Scream)
Who are some famous music video directors and why are their videos so well known/ successful?
•Jonas Akerlund- The director of Lady gaga’s ‘Paparazzi’
•David Fincher- The director of The Rolling Stones ‘Love is strong’ and Michael Jackson’s ‘Who is it?’
•Their videos are made so popular by the large budget they are able to put into it. The larger directors will not want to do a video for a not very well known artist as the likeliness of it even getting into the charts is slim. They need return on a music video, as then it will become more well known.
•Depending on how well constructed the video is, determines whether it becomes popular, if it is different from normal videos and shows a unique and cleverly choreographed video, the public will be more likely to enjoy it and continue watching it. However it also depends on the song, as if the song is very popular, and makes it into the top 40 chart list, then more people will want to watch the video that goes with it. I know that when a new song comes out and they release the song without a video then I will keep checking the charts on the TV to see what the video is like.
Wednesday, 12 October 2011
What is the purpose of a music video for the companies/artists that make them?
The most obvious and general reason for companies and artists to create music videos is for the profit they make on them. However other reasons include enjoyment, and doing the thing that they love. In the case of the artist it is about showing off their talent for singing and possibly dancing too. Where as in terms of the production company it is about them doing the thing they love too. Media production and working with the aritsts.
The purpose of the music video itself is to advertise and get peoples attention for the artist to make them more popluar with the public, the better the video is, the more popular the song will be, and then more people will buy it and therefore they will gain more money from it.
The purpose of the music video itself is to advertise and get peoples attention for the artist to make them more popluar with the public, the better the video is, the more popular the song will be, and then more people will buy it and therefore they will gain more money from it.
How are music videos generally made? What is the production process?
Film/music video production has 3 main parts:
Pre-production
The first stage of making a music video in the music industry is to choose a production company which they know will produce a good video and be known by the public and well respected. If a famous band/artist was to choose an unknown production company then the public may think they are not so serious about making it. It my also not be to a very good standard and therefore people would not enjoy it and want to watch it. It also includes hiring the crew and building/planning sets.
In this stage there should also be ideas and a story board in mind with a structured plan of what they want to happen. This should be discussed with the crew and production company. This could take several months to get right and have several meetings with everyone involved.
Production
At this stage more crew will be hired to help with the production of the video, and then once they know everything is in place, filming will begin. Hundreds of takes will be taken so that they have plenty of footage to work with and create the video. Stills will also be taken and used if necessary. This is probably the most important part of the production process, because if this part goes wrong then the entire video will gowrong and the video may not be made, wasting alot of money. It is also possible that they will begin to make the video, or even be half way through, and they will not like it, and have to begin completely again. However, as the video will have been drafted so many times this should not happen.
Post-production
This final stage is where the video is put together, and edited. If animation is necessary then this is the part of production where it will happen. There would be a separate team of crew who work in the graphics department who specialize in putting these parts together and making the lip syncing and everything else perfect. This music video will then be duplicated hundreds of times ready for different formats and also ready for distribution. Parts of the video may also be used for advertising the video, as well as the stills being used for digi packs and posters.
Pre-production
The first stage of making a music video in the music industry is to choose a production company which they know will produce a good video and be known by the public and well respected. If a famous band/artist was to choose an unknown production company then the public may think they are not so serious about making it. It my also not be to a very good standard and therefore people would not enjoy it and want to watch it. It also includes hiring the crew and building/planning sets.
In this stage there should also be ideas and a story board in mind with a structured plan of what they want to happen. This should be discussed with the crew and production company. This could take several months to get right and have several meetings with everyone involved.
Production
At this stage more crew will be hired to help with the production of the video, and then once they know everything is in place, filming will begin. Hundreds of takes will be taken so that they have plenty of footage to work with and create the video. Stills will also be taken and used if necessary. This is probably the most important part of the production process, because if this part goes wrong then the entire video will gowrong and the video may not be made, wasting alot of money. It is also possible that they will begin to make the video, or even be half way through, and they will not like it, and have to begin completely again. However, as the video will have been drafted so many times this should not happen.
Post-production
This final stage is where the video is put together, and edited. If animation is necessary then this is the part of production where it will happen. There would be a separate team of crew who work in the graphics department who specialize in putting these parts together and making the lip syncing and everything else perfect. This music video will then be duplicated hundreds of times ready for different formats and also ready for distribution. Parts of the video may also be used for advertising the video, as well as the stills being used for digi packs and posters.
Monday, 10 October 2011
List of the most expensive music videos
As my music video is going to be extremely low budget, probably not actually costing anything in terms of purchasing extra equipment or paying for a venue ect, I thought it may be interesting to see just how much has been spent on some of the most popular music videos. So here is a list of the top 10:
(production cost in dollars)
I was curious to see why this video cost so much to produce.So I researched it and realised that it would of mainly been down too special effects. However then I did more research and found out just why it cost so much:
(production cost in dollars)
- Micheal and Janet Jackson- Scream- $7,000,000
- Madonna- Die another day- $6,100,000
- Madonna- Bedtime story- $5,000,000
- Madonna- Express your self- $5,000,000
- Guns 'N' Roses- Estranged- $4,000,000
- Puff Daddy- Victory- $2,700,000
- Mariah Carey- Heartbraker- $2,500,000
- MC Hammer- Too legit to quit- $2,500,000
- Busta Rhymes- Whats it gonna be?!- $2,400,000
- Celine dion- It's all coming back to me now- $2,300,000
- Taking 11 days to film it cost an average $636,000.00/day.
- Each set averaged $450,000.00 totaling $5,000,000.00 for all 11 of them.
- $53,000.00 worth of guitars were broken.
- Michael Jackson's makeup cost $3,000.00.
Thursday, 6 October 2011
Research into the music video industry
As I am doing some research into the music video industry, I am going to answer a series of questions in a variety of ways. Theses are the questions:
- How are music videos generally made?- What is the production process?
- What is the purpose of a music video for the companies/ artists that make them?
- Who are some famous music video directors and why are their videos so well known/ successful?
- How much money is usually spent on the average music video? Have any been made very cheaply or are there any that have had huge budgets?
- How do audiences access music videos? Where can they be seen?
Whilst thinking about the first question I remembered watching something on TV about the production of Cheryl Cole's music video for 'Fight for this love' I looked it up on youtube and re-watched it. Although there is a large part of it that is an interview with Cheryl there is also a lot of footage showing shots of the scene. We can see the cameras that were used as well as all the effort that was put in to make the video as perfect as possible. This shows that there was obviously a pretty large budget spent on the video. Here is the video in 2 parts from youtube.
Wednesday, 5 October 2011
Stop motion
What is Stop Motion?
Stop motion is a technique used in media to form an animation video. The idea of stop motion is to make objects appear to be moving on their own, usually objects that should not and clearly could not in the way they are made to.
The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence.
Here is a video that explains and demonstrates what stop motion is and how to create a stop motion video. I chose this particular video beause it explains how to make the video as well as putting it together. The software that they use in the video is the software we use at school. (Adobe premiere elements)
Although this is not related to a music video, it is the same concept. I am possibly thinking about using stop motion in a small part of my video, simply to show the use of the technique. If i do not use it in the video, I may just create a small stop motion video to practice and learn the technique.
Stop motion is a technique used in media to form an animation video. The idea of stop motion is to make objects appear to be moving on their own, usually objects that should not and clearly could not in the way they are made to.
The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence.
Here is a video that explains and demonstrates what stop motion is and how to create a stop motion video. I chose this particular video beause it explains how to make the video as well as putting it together. The software that they use in the video is the software we use at school. (Adobe premiere elements)
Although this is not related to a music video, it is the same concept. I am possibly thinking about using stop motion in a small part of my video, simply to show the use of the technique. If i do not use it in the video, I may just create a small stop motion video to practice and learn the technique.
Help and research
Whilst researching into both intertextuality, concepts and music video categories i have come across a few things that have helped me with my research. One of which is a blog by a man called Matt Keil and here is a link to his blog/website- http://www.mattkeil.com/
His blog/website was very useful and helped me to understand the different categories of a music video. I will definitely be referring to this website in the future for more help.
His blog/website was very useful and helped me to understand the different categories of a music video. I will definitely be referring to this website in the future for more help.
As well as this website I also found a slide show on 'Slideshare' which was quite useful, it was created by other media students and as it was research I thought it may be useful to others and also helpful for a referral for myself. ( if the video does not work, here is a link to the website- http://www.slideshare.net/guest60af28/media-music-video-codes-and-conventions-presentation-1994185 )
Categories of music videos
There are 3 main categories of music video which include:
Whereby the band or artist is shown performing the song as it plays in perfect sync for most of, if not all of the video. The camera focuses purposely on the lyrics from the artist and the music produced by the band. music videos such as these will be mainly of these two things.
Here is an example of a performance based music video-
A good example of a performance based video is Foo Fighters- Best of you. As you can see the video is based on the artist and the band. This is a performance based music video.
Narrative based videos
Some music videos choose to have a storyline of some sort that relates to the lyrics of the song in some way. This type of video will usually include actors, who can often play out the message of the song. Intertextuality is also included in narrative based videos as this can often show parts of films or news clippings, which also acts out the song lyrics.This is probably the most popular category of music video as it is easy on the eye and esy to follow and understand.
Alot of Basshunter's songs are narrative based as the actors are acting out what is happening within the song and this is quite clearly put across. Here is an example: Basshunter- now you're gone.
- Performance Based videos
- Narrative Based videos
- Concept Based videos
Whereby the band or artist is shown performing the song as it plays in perfect sync for most of, if not all of the video. The camera focuses purposely on the lyrics from the artist and the music produced by the band. music videos such as these will be mainly of these two things.
Here is an example of a performance based music video-
A good example of a performance based video is Foo Fighters- Best of you. As you can see the video is based on the artist and the band. This is a performance based music video.
Narrative based videos
Some music videos choose to have a storyline of some sort that relates to the lyrics of the song in some way. This type of video will usually include actors, who can often play out the message of the song. Intertextuality is also included in narrative based videos as this can often show parts of films or news clippings, which also acts out the song lyrics.This is probably the most popular category of music video as it is easy on the eye and esy to follow and understand.
Alot of Basshunter's songs are narrative based as the actors are acting out what is happening within the song and this is quite clearly put across. Here is an example: Basshunter- now you're gone.
Concept based Videos
Concept based music videos usually focus on one concept or idea from a song and is quite often based around animation or a particular type of editing technique. Here is Bruno mars- just the way you are, This video is concept based as you will see due to the single idea and editing technique they use with the cassette tape.
I think my music video will be mixed, it will be partly narrative and partly performance based. As I hope to have part of it focused on the singer and the lyrics and possibly a pianist , then the rest of the video will have a narrative story of which I will either use the singer or another actor to help me get the message of the song across.
Tuesday, 4 October 2011
Intertextuality
What is Intertextuality?
Is the practice of deliberately including references to one text in the narrative of another, either as homage to the text referred to or as a device intended to engage the interest of the audience by appealing to their prior knowledge and experience or media texts.
Here are two examples of where intertextuality is used. 'I dont wanna miss a thing' by Aerosmith is a song writen and dedicated especially to the film of 'Armageddon' As you can see the artist includes clips from the film so that the audience can relate and undertsand the meaning and purpose of the song. This is intertextuality.
I personally do like the way that these two videos have used intertextuality as it makes you remember the parts of the film and gives the music video more depth. It also gives it a different side which keeps it interesting and helps you to understand the lyrics.
I personally do like the way that these two videos have used intertextuality as it makes you remember the parts of the film and gives the music video more depth. It also gives it a different side which keeps it interesting and helps you to understand the lyrics.

I dont wanna miss a thing- Aerosmith ( Armageddon) Power of Love- Huey Lewis ( Back to the future)
I will not be using any form of intertextuality in my music video as I do not wish to relate it to any form of other already known media text, including news articles, film clips etc.
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