Friday, 28 October 2011

Focus Groups and analysis of results

For my focus group I have created 5 questions each of which I will ask to different people and using their responses I will take this on board and use i towards making my music video as good as it can be, consulting my focus group all the way through.

Here are my 5 Questions:
  1. The basic plan for my music video is for it to have 2 strands, one of which will be of my artist singing, and the other will be the story of the video portrayed by actors. What do you think about it? 
  2. What is your favourite genre of music and why?
  3. Is there anything that you hate to see in music videos and why?
  4. Where do you think would be a good location to film such a music video?
  5.  Do you prefer solo artist or band's music videos?

And here are their responses:

Matt Prowse
  1. I think it would work well, it will help the video be explained. 
  2. Club/Drum and bass because it is more my generation and it is the sort of music we like to dance too, I find that the lyrics are easy to relate to and that makes it more enjoyable.
  3. I hate to see sadness and violence in videos, I don't see the point in putting violence in a video, unless ofcorse it is to raise awareness. I think it makes the videos depressing as well as giving off bad vibes and can easily be seen as influencing young children to be violent too.
  4. If you choose Adele, which I know you are unsure about then I think that a rainy location would go well, it would give the right atmosphere for the lyrics.
  5. I prefer solo artists, as it is one person that you can relate to and form a closer relationship with over time.
James Reader
  1. I like the idea of it, just concerned it might become a bit boring. 
  2. Alternative music is my favourite genre as I quite simply think it sounds good, I like the sounds they produce and find that I can listen to the same songs and not get annoyed with them over time.
  3. I don't like to see pink girly things, but that's just personally because I'm a guy, there is nothing wrong with it otherwise. I also don't like to see American punk rock type videos, as I find them fake and feel that they are trying to be something else, its stupid.
  4. Outdoors somewhere.
  5. I prefer bands as I enjoy the variety of instruments used and the sounds they produce, I also like to hear the contrast in the voices when they sing.
Dan Buckland
  1. Thats my favourite type of music video- done right i think it could be very good. 
  2. Classical/ orchestral, because it calms me and makes me feel relaxed and think about things, I enjoy other music too, but I find that classical is a way to unwind and relax.
  3. I dont like to see racist things, with a large amount of one ethnic group, I think it is disrespectful.
  4. On a stage, performance area.
  5. I like bands more than solo artists because they seem to have a bond that I dont feel with solo artists.
Elizabeth Trask
  1. Personally i prefer seeing one artist/band on stage and just watching them in a music video, but it think for the song, it could work well.
  2. I love rock music because it has a great beat to dance to and you can relax and lose yourself in it.
  3. (Michael Jackson- Earth song) This is the only video that has ever really affected me, it shows animal cruelty and I think it is horrible.
  4. Outside in a large field with lots of space, and maybe vary it.
  5. I like bands the most as I enjoy seeing their wide range of talents expressed through their songs.

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