Research into the music video industry

As I am doing some research into the music video industry, I am going to answer a series of questions in a variety of ways.  Theses are the questions:

• How are music videos generally made?- What is the production process?
• What is the purpose of a music video for the companies/ artists that make them?
• Who are some famous music video directors and why are their videos so well known/ successful?
• How much money is usually spent on the average music video? Have any been made very cheaply or are there any that have had huge budgets?
• How do audiences access music videos? Where can they be seen? 

Whilst thinking about the first question I remembered watching something on TV about the production of Cheryl Cole's music video for 'Fight for this love' I looked it up on youtube and re-watched it. Although there is a large part of it that is an interview with Cheryl there is also a lot of footage showing shots of the scene. We can see the cameras that were used as well as all the effort that was put in to make the video as perfect as possible. This shows that there was obviously a pretty large budget spent on the video. Here is the video in 2 parts from youtube.